old aircraft safety instructions
USED - The Power of USED
The vision is not that the plane is going to fall from the sky and we are going to get wet. It also doesn't mean that just because the jacket has been USED it will not save your life. What would you trust more? A jacket that has worked before or one that has never been USED? Think about it.
A brand is a promise between a product and it's user. It defends it's orientation and identification against all attackers. To do this the brand needs a manifesto to control it's position and integrity. This manifesto is radical, passionate and ambitious, but if you can feel the vibrations then it will be peaceful, satisfying and motivating.
going underground
Every brand needs a vision and, every vision has to take a stand. There is no way to fake it...... USED started out as an opinion platform. I was trying to find out where I stood. I was try to find a way to mix creativity and art with plain down to earth commerce, without worrying about retribution and sleepless nights. This is not about screwing people...... USED is about goals, ideals, dreams and love. The only way to move things is to want to move things. If you don't care, don't complain, just get off the bus! The job of art is to destroy ugliness - let's start with roads and cars and move on to tv and depression!
If you find something that interests you - contribute. Send a mail, send a drawing, send a film, send a review. Tell us what's right and of course, what's wrong. But don't waste our time with negative input, we need answers and we need allies and we want to have fun at the same time. Strength is the network.
the sun goes down at USED
Join us in the jungle.