Green is in your head
Design as a competive factor: More success for your company!
During the 2009 CeBit, USED took part in a public forum on the iF award booth. During the "design: driving innovation" exibition Bob and the other guests talked about the importance of design.
Bob said "It was funny sitting on a panal of people who only really look at design as a economic subject. I come from the artist side, where improvisation, emotion and passion are driving factors - and not the gold at the end of the rainbow. Anyone who has ever sung on stage knows that it's the doing that is the kick and not the collecting after the show. For me it's the difference between touching and feeling that makes the difference."
what am i doing here?
"It was still very interesting to talk to people who know very little aboout the problems and the chances small companies like USED have. We are greener than they will ever be or can even imagine. It's important that the sustainability of design is more than just 'this years model'".
My last thought: "Green is in your head!"
the next song is .....
PS: Lunch in the iF Design Pavilion was cool afterwards ;>))